Ryan Craggs

All articles by Ryan Craggs

How to read and analyze a balance sheet

Business Operations

How to read and analyze a balance sheet

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March 26, 2025

Collage of small business owners

A new path

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March 6, 2026

Icons with people and arrows within co-centric circles

A founder’s guide to GTM strategy: Getting your first 100 customers

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May 16, 2025

image of a shield locked by a key, with customers attached

Business Operations

How to build customer trust as a startup

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March 10, 2025

Graphic illustration of roller coaster on tracks, going down | Understanding types of SaaS churn | Mercury

Scaling & Growth

Understanding the different types of SaaS churn

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March 19, 2024

Graphic illustration of money stacks and coins with arrow pointing up on a red-blue background | Ways to diversify revenue for your startup | Mercury

What are the benefits of revenue diversification?

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February 21, 2024

What is net promoter score?

What is net promoter score?

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January 10, 2024

Disclaimers and footnotes

Mercury is a fintech company, not an FDIC-insured bank. Banking services provided through Choice Financial Group and Column N.A., Members FDIC. Deposit insurance covers the failure of an insured bank.